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LinkedIn

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Company/Group pages are an extension of the web site and are good for promoting events and company updates and obtaining business leads.

CFE has established an external group page with material that emphasizes CFE and its members as thought leaders. The posted material includes topics that are relevant to financial leaders, sourced from both CFE members and other financial outlets. The group page is open to anyone who has an interest in tracking what CFE members have to share, subject to the rules of the group page. This page is managed and maintained by Dyana Flanigan, CFE’s PR consultant, with assistance by CFE members.

Dyana’s activities include:
• Creating and enforcing rules to let members know what is and isn’t allowed
• Managing all aspects of posting content to the Group page
• Soliciting CFE members for opinions and insights
• Promoting the Group page across other social media channels
• Participating in other group discussions and mediums to post and share from the CFE group page
• Providing CFE members with easy-to-share links (cut and paste)
• Join relevant industry groups, monitor and engage in conversations

The Group page is open to all CFE members. Please request to join this group by clicking here.  Once you join, feel free to share content on the Group page. Content can be on any topic that is relevant to today’s finance leaders and it can be re-purposed material that was created for other reasons or needs. Additionally, we are asking CFE members to further support CFE’s Group page as follows:

• Provide support to Dyana when solicited for industry questions or clarification
• Include CFE membership on individual LinkedIn page
• Ensure Group Page participation is within company policies
• Share CFE posts

Download this document
for additional tips on using the CFE Group page. Send any questions regarding the Group page to Dyana at marketing@chicagofinanceexchange.org.


SME

The expertise and knowledge that resides within CFE via its members is EXTRAORDINARY! CFE has established a Subject Matter Expert (SME) program to harness this expertise and promote it externally through various media channels.

Let’s start with the basics: What is a Subject Matter Expert (SME)? It’s an authority in a specific field or fields. In short, CFE members are experts on a variety of topics and CFE’s approach will showcase participating members as experts within their professions. The SME program will establish CFE as an accessible, go to resource for the media and other professionals seeking expertise on financial and other business issues. It will reinforce that CFE is a premier group of accomplished women in finance.

Participation in the SME program is completely voluntary. Please click here to complete the SME Profile Form. Please send the completed form and any questions to marketing@chicagofinanceexchange.org.

Podcasts

Have you heard of CFO ThoughtLeader.com? It would like to hear from you!

CFO ThoughtLeader.com is a website that seeks to inspire finance professionals to take a leadership leap. It seeks to share the successes (and yes, also the failures) of others, assisting today’s CFO’s to more confidently chart their own leadership paths across their organizations and take inspired action. The web-site is continually seeking content for its podcasts.

Benefits to participating include
• Sharing your personal expertise
• Raising awareness of CFE
• Supporting the mission of CFE by exchanging ideas with other CFOs
• Highlighting your company’s success and best practices
• Providing content for the CFE website and LinkedIn Group page

Podcasts are recorded via the telephone and edited prior to posting. Sessions typically take approximately 20 – 30 minutes and are usually recorded at 11 am and 4 pm EST.

If you have an interest in learning more or would like to share content for a podcast, please contact marketing@chicagofinanceexchange.org.

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